Generate Person Schema for Automotive Professionals
✓ TestedWorks with CSV, Excel, Google Sheets → JSON-LD Schema
By dataclean.to team · 2026-02-05
Automotive dealerships feature sales consultants, service managers, and executives on team pages. Person schema enables knowledge panels and author attribution for content. Converting CSV employee data to structured markup provides consistent representation of staff across dealership websites and review platforms.
The Problem
Employee information in CSV format includes names, titles, contact details, photos, and certifications without schema markup. Dealership team pages listing sales staff, technicians, and management require structured data for local search. Manual Person schema creation for staff directories, author bios, and executive profiles creates formatting inconsistencies when managing employee data across multiple locations with dozens of team members. Schema.org Person Specification
How to Fix It
1
Upload Employee Data CSV
Import staff information including name, job title, department, contact details, and photo URL. System detects name components and contact fields automatically.
2
Map Person Identity Fields
Link name, job title, and department to Person properties. Profile photos populate the image property with URL and dimensions.
3
Configure Contact Information
Email addresses, phone numbers, and direct contact URLs populate contactPoint properties. Social media profiles are added to sameAs array.
4
Add Certifications and Affiliations
ASE certifications, manufacturer training, and professional memberships populate the award and affiliation properties with structured references.
5
Export Person JSON-LD
Download JSON-LD markup for team member pages. Schema includes worksFor property linking to dealership Organization and jobTitle for role specification.
Frequently Asked Questions
Should I include personal information like birthdate in Person schema?
No, limit Person schema to professional information relevant to business context. Include job title, work email, and professional certifications. Omit personal details like birthdate, home address, or family information for privacy.
How do I represent sales performance or customer ratings?
Individual employee ratings are not supported directly in Person schema. Use the Review schema type with the itemReviewed property pointing to the Person URL. Aggregate ratings can be included with AggregateRating linked to the person.
Can I include employee photos from the dealership website?
Yes, use the image property with the URL to the hosted photo. Ensure images are high-resolution (minimum 400px wide) and that employees have provided consent for their image to be used in schema markup.
Example: Input → Output
name
job_title
email
phone
org
Jane Smith
Marketing Manager
jane@example.com
+1 (555) 123-4567
Acme Corp
john doe
developer
JOHN@EXAMPLE.COM
555.987.6543
acme corp
Red rows show common data quality issues. dataclean.to normalizes and generates JSON-LD automatically.