✓ TestedWorks with CSV, Excel, Google Sheets → JSON-LD Schema
By dataclean.to team · 2026-02-05
B2B content marketing materials convert to Article schema for search visibility. Whitepapers, case studies, and industry articles contain metadata that maps to Article properties. This conversion enables article snippets in search results with publication dates and authors.
The Problem
B2B companies publish articles without structured markup for search engines. Content libraries include whitepapers, research reports, and thought leadership pieces. Article metadata exists across CMS platforms and document repositories. Centralized conversion creates consistent Article schema for all content. Schema.org Article specification
How to Fix It
1
Upload Article Metadata
Import content information including titles, authors, publication dates, descriptions, and article URLs.
2
Map Article Properties
Assign metadata to Article schema fields including headline, author, datePublished, description, and articleBody.
3
Configure Author Information
Set up author details using Person or Organization schema for byline attribution.
4
Add Publisher Details
Include company information through publisher property with Organization schema including logo and name.
5
Generate Article Schema
Export Article JSON-LD for blog posts, whitepapers, case studies, and other long-form content pages.
Frequently Asked Questions
What B2B content uses Article schema?
Blog posts, whitepapers, case studies, research reports, industry analyses, thought leadership articles, and any long-form content published by B2B companies.
How do I handle gated content?
Article schema works for gated content. Include the article metadata and description even when full content requires registration or download.
Should I include article sections?
Article schema supports hasPart property to define article sections. Create separate schema objects for major sections with their own headlines and content.
Example: Input → Output
title
author
date
category
url
10 Tips for Better Data
Jane Smith
2026-03-01
Technology
https://example.com/tips
10 tips for better data
jane smith
March 1 2026
technology
https://example.com/tips
Red rows show common data quality issues. dataclean.to normalizes and generates JSON-LD automatically.