✓ TestedWorks with CSV, Excel, Google Sheets → JSON-LD Schema
By dataclean.to team · 2026-02-05
B2B blog platforms convert post data to BlogPosting schema for blog search features. Blog posts contain publication metadata, author information, and categorization that maps to BlogPosting properties. This specialized Article type provides blog-specific search visibility.
The Problem
B2B companies publish blogs without BlogPosting schema markup. Content management systems store blog metadata separately from rendered pages. Multi-author corporate blogs need consistent schema across contributors. Automated conversion applies BlogPosting schema to entire blog archives. Schema.org BlogPosting specification
How to Fix It
1
Export Blog Post Data
Extract blog metadata from CMS including titles, authors, dates, categories, tags, excerpts, and URLs.
2
Map BlogPosting Fields
Assign metadata to BlogPosting schema including headline, author, datePublished, articleSection, and keywords.
3
Configure Author Profiles
Create Person schema for each blog author with name, job title, bio, and author page URLs.
4
Add Category Information
Map blog categories to articleSection and tags to keywords for content classification.
5
Export Blog Schema
Generate BlogPosting JSON-LD for all blog posts with consistent publisher and author attribution.
Frequently Asked Questions
How is BlogPosting different from Article?
BlogPosting is a specialized Article subtype specifically for blog posts. It signals to search engines that content comes from a blog context while inheriting all Article properties.
Should guest posts use BlogPosting schema?
Yes, guest posts use BlogPosting schema. Include the guest author in the author field and note guest contribution in the description if desired.
Can I include social sharing counts?
BlogPosting schema supports interactionStatistic to include social shares, likes, and engagement metrics from various platforms.
Example: Input → Output
title
author
date
category
url
10 Tips for Better Data
Jane Smith
2026-03-01
Technology
https://example.com/tips
10 tips for better data
jane smith
March 1 2026
technology
https://example.com/tips
Red rows show common data quality issues. dataclean.to normalizes and generates JSON-LD automatically.