✓ TestedWorks with CSV, Excel, Google Sheets → JSON-LD Schema
By dataclean.to team · 2026-02-05
Video metadata converts into Schema.org VideoObject markup for media content. Structured information helps search engines understand video details, duration, and publishing. This process transforms spreadsheet data containing video information into valid JSON-LD that meets schema requirements.
The Problem
Media companies maintain video data across content management systems, video platforms, and analytics tools with inconsistent formatting. Titles, descriptions, durations, upload dates, and thumbnail URLs vary in structure. Manual schema creation for hundreds of videos takes excessive time. Automated conversion ensures consistent structured data while maintaining relationships to publishers, embed URLs, and transcript information that follow schema specifications. Schema.org VideoObject Specification
How to Fix It
1
Upload Video Data
Import CSV or Excel files containing video information including title, description, duration, upload date, video URL, and thumbnail. System identifies video-specific columns.
2
Map VideoObject Properties
Match spreadsheet columns to Schema.org VideoObject properties like name, description, contentUrl, embedUrl, uploadDate, duration, and thumbnailUrl.
3
Normalize Video Data
Standardize durations to ISO 8601 format, validate dates, ensure URLs are accessible, and structure publisher information as Organization or Person.
4
Generate VideoObject Schema
Create JSON-LD structured data for each video with proper nesting of media URLs, thumbnails, publisher details, and interaction statistics if available.
5
Export Schema Files
Download individual JSON-LD files or bulk export all video schemas with validated structure ready for media website implementation.
Frequently Asked Questions
What video properties are required?
Required properties include name, description, thumbnailUrl, and uploadDate. Google requires contentUrl or embedUrl for video rich results in search.
How do I format video duration?
Duration must use ISO 8601 format like PT2M30S for 2 minutes, 30 seconds. The tool converts common formats like 2:30 or 00:02:30 automatically.
Can I include view counts?
Yes, use interactionStatistic with InteractionCounter type specifying WatchAction and userInteractionCount for views. Add publication property for publisher details.
Example: Input → Output
name
email
phone
city
status
Alice Johnson
alice@example.com
+1-555-0101
New York
active
alice johnson
ALICE@EXAMPLE.COM
5550101
new york
Active
Red rows show common data quality issues. dataclean.to normalizes and generates JSON-LD automatically.