✓ TestedWorks with CSV, Excel, Google Sheets → JSON-LD Schema
By dataclean.to team · 2026-02-05
B2B service catalogs contain professional service offerings with descriptions, providers, pricing models, and delivery information. Service schema enables structured representation of intangible offerings with provider attribution. Properly marked up service data improves discoverability in service-oriented searches.
The Problem
Service databases mix various service types without clear categorization and store pricing models inconsistently across hourly, project, and retainer billing. Service area limitations may be unclear and provider credentials difficult to verify. Without Service schema markup, search engines cannot distinguish service offerings from products or display service-specific search features like availability and provider credentials. Schema.org Service
How to Fix It
1
Extract Service Information
Parse service name, description, and category. Identify service type (professional, technical, creative). Extract service delivery methods (on-site, remote, hybrid). Map to serviceType and description properties.
2
Structure Provider Information
Extract service provider organization or individual. Include provider credentials, certifications, and experience. Map to provider property using Organization or Person schema with qualifications.
3
Parse Pricing Models
Identify pricing structure: hourly rate, flat fee, subscription, or custom quote. Extract price ranges and billing terms. Map to offers property with Offer schema including price, priceCurrency, and priceSpecification for complex pricing.
4
Define Service Area and Availability
Extract geographic service regions, remote availability, and travel limitations. Identify operating hours or response time commitments. Map to areaServed and hoursAvailable properties.
5
Generate Service Schema JSON-LD
Output Service schema with required name and serviceType fields. Include provider, description, offers, areaServed, and aggregateRating if reviews exist. Add termsOfService URL for service agreements.
Frequently Asked Questions
What is the difference between Service and Product schema?
Service represents intangible offerings like consulting or maintenance, while Product represents physical or digital goods. Use Service for professional services, repairs, subscriptions, and activities. Use Product for items that can be shipped or downloaded.
How should I represent different service tiers or packages?
Create separate Service objects for distinct service levels (Basic, Professional, Enterprise) or use multiple Offer objects within one Service with different prices and descriptions indicating tier differences.
Can Service schema include scheduling or appointment booking?
Yes, use potentialAction with ScheduleAction or ReserveAction to link to booking systems. Include URL to scheduling page and optionally availability details using hoursAvailable with OpeningHoursSpecification.
Example: Input → Output
name
email
phone
city
status
Alice Johnson
alice@example.com
+1-555-0101
New York
active
alice johnson
ALICE@EXAMPLE.COM
5550101
new york
Active
Red rows show common data quality issues. dataclean.to normalizes and generates JSON-LD automatically.