URL Normalization
Ensure all URLs have proper HTTPS protocol and clean formatting.
URLs in spreadsheets and databases are often inconsistent — some have http://, some have https://, some have no protocol at all. URL normalization ensures every link is valid, secure, and consistently formatted.
URL (HTTPS)
Adds https:// if no protocol is present, lowercases the domain portion, and removes trailing slashes. Invalid URLs (missing top-level domain or malformed) are flagged.
Before
example.com
www.example.com
http://example.com
HTTPS://EXAMPLE.COM/
After
https://example.com
https://www.example.com
https://example.com
https://example.com
When to Use This
- Product feeds with website links
- Schema markup (URLs must have protocol)
- Link building databases
- Validating website references in datasets