SEO Transformations

Optimize your text content for search engines with built-in transformations.

These transformations help you prepare data for meta tags, URLs, and structured content that ranks well in search engines.

Title Case#

Capitalize the first letter of each word. Perfect for page titles and H1 headings.

Before
hello world example
best running shoes 2026
THE ULTIMATE GUIDE TO SEO
iPhone 15 pro max review
After
Hello World Example
Best Running Shoes 2026
The Ultimate Guide To Seo
Iphone 15 Pro Max Review
When to Use
Use title case for page titles, H1 headings, product names, and anywhere you want professional-looking capitalization. Improves click-through rates in search results.

Sentence Case#

Capitalize only the first letter of the first word. Natural for descriptions and body text.

Before
HELLO WORLD EXAMPLE
THIS IS ALL CAPS TEXT
check out our amazing products
After
Hello world example
This is all caps text
Check out our amazing products

URL Slug#

Convert text into clean, SEO-friendly URL paths. Removes special characters, converts spaces to hyphens, and lowercases everything.

Before
Hello World! How Are You?
Best Running Shoes (2026 Edition)
What's New in iPhone 15?
café & restaurant guide
After
hello-world-how-are-you
best-running-shoes-2026-edition
whats-new-in-iphone-15
cafe-restaurant-guide
Note
Clean URLs are easier to share, look more professional, and can help with SEO. Google prefers readable URLs over query strings with IDs.

Meta Title (60 chars)#

Truncate text to 60 characters at the nearest word boundary for optimal display in search engine results pages (SERPs).

Before (70 chars)
The Complete Guide to Search Engine Optimization for Beginners in 2026
After (58 chars)
The Complete Guide to Search Engine Optimization for...

Why 60 Characters?

Google typically displays 50-60 characters of a title tag in search results. Titles longer than this get truncated with "..." which can cut off important keywords and reduce click-through rates.

Meta Description (160 chars)#

Truncate text to 160 characters at the nearest word boundary for meta description tags.

Before (200+ chars)
Learn everything you need to know about search engine optimization in this comprehensive guide. We cover keyword research, on-page SEO, link building, technical SEO, and more. Perfect for beginners and experienced marketers alike.
After (155 chars)
Learn everything you need to know about search engine optimization in this comprehensive guide. We cover keyword research, on-page SEO, link building,...
Best Practice
Put your most important information and keywords in the first 120 characters to ensure they're always visible, even on mobile devices which show shorter snippets.

Strip HTML#

Remove all HTML tags from text, leaving only the plain text content. Essential for cleaning CMS content for use in JSON-LD, feeds, or APIs.

Before
<p>Hello <b>World</b></p>
<div class="content">
  <h1>Welcome</h1>
  <p>Check out our <a href="/products">products</a>!</p>
</div>
<script>alert('xss')</script>Content
After
Hello World
Welcome Check out our products!
Content
Security Note
Stripping HTML also removes potentially malicious script tags, making it safer to display user-generated content.

Real-World Use Cases#

Product Catalog

  • • Product names → title_case
  • • Product URLs → slug
  • • Descriptions → meta_description

Blog/CMS Content

  • • Titles → meta_title
  • • HTML content → strip_html
  • • Excerpts → sentence_case

Local Business Directory

  • • Business names → title_case
  • • Page URLs → slug
  • • About text → meta_description

RSS/JSON Feeds

  • • Content → strip_html
  • • Titles → title_case
  • • Summaries → meta_description

API Usage#

Apply SEO transformations via the API when configuring your project columns.

API Example
// Set normalization rule for a column
PUT /api/projects/:id/columns/:columnId

{
  "normalization_rule": "seo_meta_title"
}

// Available SEO rules:
// - seo_title_case
// - seo_sentence_case
// - seo_slug
// - seo_meta_title
// - seo_meta_description
// - seo_strip_html
Normalization RulesPPC Transformations